Each and every Business Owner Must Are familiar with Digital Marketing
Digital Marketing / Advertising / Online Marketing are among the most used terms of this marketplace today. However, it is sadly just a lot of jargon for most of those who hear it and employ it to convey their view. What exactly is digital marketing and what part of it is essential for today’s business personality? We’re here to break it down for you in the simplest words possible.
Online Marketing will be just marketing of marketing onto digital platforms so as to hold onto your loyal consumers as well as increase your reach to new potential target audience quickly.
That is it. That is what Online marketing is. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is yes. Digital / Internet marketing is a wider concept along with social media marketing in the sense that, all social media platforms are available digitally i.e. over the internet. However, there are other platforms that fall under digital marketing rather than social media marketing.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online web. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of the product on motors such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a way of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test out your website efficiently. This is often a way to get higher rankings associated with search results inside the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every web master as it aids you stand out among the sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it to be able to products that possess a B2C segment.
There is a remarkable concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple cases. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy these people so as whenever pests are not reminding them concerning their visit to expenses.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds for example.
However, for a great digital / Marketing and advertising experience, a campaign needs to be developed using all of the above mentioned channels.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771
